Investment Advisory Services
Investment advisors serve as investment counselors to businesses and individuals. They conduct research and recommend financial investments to clients. Some investment advisors manage portfolios of securities. They come from many different backgrounds, as stockbrokers, accountants, lawyers, and insurance agents. Most financial planners are also investment advisors, but investment advisors are not necessarily financial planners.
Investment advisors serve two types of clients. If they serve organizations that invest, such as pension funds and investment companies, they are called institutional advisors. If they serve individual investors, they are called personal advisors.
Advisors perform the following tasks:
- Recommend investments
- Manage assets
- Provide information and analysis on investments
Investment advisors have a working knowledge of investments, investing, and the dynamics of the market. The experience they have to share can make the difference between investing wisely and investing poorly.